diff --git a/dashboard/catalog-public.html b/dashboard/catalog-public.html
index 811f947..86dfe46 100644
--- a/dashboard/catalog-public.html
+++ b/dashboard/catalog-public.html
@@ -87,6 +87,34 @@
     }
     .search-wrapper button:hover { background: var(--btn-primary-bg-hover); }
 
+    /* ── Region bar ── */
+    .region-bar {
+      background: var(--color-bg-elevated);
+      border-bottom: 1px solid var(--color-border);
+      padding: var(--space-2) 0;
+    }
+    .region-inner {
+      max-width: var(--content-xl); margin: 0 auto;
+      padding: 0 var(--space-6);
+      display: flex; align-items: center; gap: var(--space-2); flex-wrap: wrap;
+    }
+    .region-label {
+      font-size: var(--text-caption); font-weight: var(--font-weight-semibold);
+      color: var(--color-text-muted); text-transform: uppercase;
+      letter-spacing: var(--tracking-wider); margin-right: var(--space-2);
+    }
+    .region-btn {
+      background: var(--btn-ghost-bg); border: 1px solid var(--btn-ghost-border);
+      color: var(--btn-ghost-text); padding: var(--space-1) var(--space-3);
+      border-radius: var(--radius-md); cursor: pointer; font-size: var(--text-caption);
+      font-family: var(--font-body); transition: var(--transition-fast);
+    }
+    .region-btn:hover { background: var(--color-surface-2); color: var(--color-text-primary); }
+    .region-btn.is-active {
+      background: var(--color-primary-muted); color: var(--color-primary);
+      border-color: var(--color-primary); font-weight: var(--font-weight-semibold);
+    }
+
     /* ── Breadcrumb ── */
     .breadcrumb {
       max-width: var(--content-xl); margin: 0 auto;
@@ -309,6 +337,17 @@
     </div>
   </header>
 
+  <!-- Country / Region selector -->
+  <div class="region-bar">
+    <div class="region-inner">
+      <span class="region-label">Región:</span>
+      <button class="region-btn is-active" data-region="north-america" onclick="setRegion('north-america')">🇲🇽 México, 🇺🇸 USA, 🇨🇦 Canadá</button>
+      <button class="region-btn" data-region="europe" onclick="setRegion('europe')">🇪🇺 Europa</button>
+      <button class="region-btn" data-region="asia" onclick="setRegion('asia')">🇯🇵 Asia</button>
+      <button class="region-btn" data-region="all" onclick="setRegion('all')">🌐 Todos</button>
+    </div>
+  </div>
+
   <div class="search-bar">
     <div class="search-wrapper">
       <input type="text" id="searchInput" placeholder="Buscar por numero de parte o nombre..." autocomplete="off">
diff --git a/dashboard/catalog-public.js b/dashboard/catalog-public.js
index 7cde793..2fd2939 100644
--- a/dashboard/catalog-public.js
+++ b/dashboard/catalog-public.js
@@ -16,10 +16,22 @@
     engine: null,          // {id_mye, name, trim}
     category: null,        // {id, name}
     group: null,           // {id, name}
+    region: 'north-america',
     page: 1,
     totalPages: 1,
   };
 
+  // ── Region selector (global) ──
+  window.setRegion = function (region) {
+    state.region = region;
+    document.querySelectorAll('.region-btn').forEach(function (b) {
+      b.classList.toggle('is-active', b.dataset.region === region);
+    });
+    // Reload brands with new region
+    state.brand = state.model = state.year = state.engine = state.category = state.group = null;
+    loadBrands();
+  };
+
   var API = '/api/catalog';
   var content = document.getElementById('content');
   var breadcrumbEl = document.getElementById('breadcrumb');
@@ -170,7 +182,7 @@
     state.level = 'brands';
     renderBreadcrumb();
     content.innerHTML = '<div class="loading">Cargando marcas...</div>';
-    fetch(API + '/brands')
+    fetch(API + '/brands?region=' + (state.region || 'north-america'))
       .then(function (r) { return r.json(); })
       .then(function (brands) {
         var html = '<h2>Selecciona una Marca</h2><div class="nav-grid">';
diff --git a/dashboard/server.py b/dashboard/server.py
index 6bce8fe..ebacd95 100644
--- a/dashboard/server.py
+++ b/dashboard/server.py
@@ -220,28 +220,54 @@ def enhanced_search_js():
 # Public Catalog API — No auth required
 # ============================================================================
 
-NORTH_AMERICA_BRANDS = (
-    'ACURA', 'AUDI', 'BMW', 'BUICK', 'CADILLAC', 'CHEVROLET', 'CHRYSLER',
-    'DODGE', 'FIAT', 'FORD', 'GMC', 'HONDA', 'HYUNDAI', 'INFINITI',
-    'JAGUAR', 'JEEP', 'KIA', 'LAND ROVER', 'LEXUS', 'LINCOLN', 'MAZDA',
-    'MERCEDES-BENZ', 'MINI', 'MITSUBISHI', 'NISSAN', 'PEUGEOT', 'PORSCHE',
-    'RAM', 'RENAULT', 'SEAT', 'SUBARU', 'SUZUKI', 'TESLA', 'TOYOTA',
-    'VOLVO', 'VW',
-)
+REGION_BRANDS = {
+    'north-america': (
+        'ACURA', 'AUDI', 'BMW', 'BUICK', 'CADILLAC', 'CHEVROLET', 'CHRYSLER',
+        'DODGE', 'FIAT', 'FORD', 'GMC', 'HONDA', 'HYUNDAI', 'INFINITI',
+        'JAGUAR', 'JEEP', 'KIA', 'LAND ROVER', 'LEXUS', 'LINCOLN', 'MAZDA',
+        'MERCEDES-BENZ', 'MINI', 'MITSUBISHI', 'NISSAN', 'PEUGEOT', 'PORSCHE',
+        'RAM', 'RENAULT', 'SEAT', 'SUBARU', 'SUZUKI', 'TESLA', 'TOYOTA',
+        'VOLVO', 'VW',
+    ),
+    'europe': (
+        'ALFA ROMEO', 'ASTON MARTIN', 'AUDI', 'BENTLEY', 'BMW', 'CITROEN',
+        'DACIA', 'DS', 'FERRARI', 'FIAT', 'JAGUAR', 'LAMBORGHINI', 'LAND ROVER',
+        'MASERATI', 'MERCEDES-BENZ', 'MINI', 'OPEL', 'PEUGEOT', 'PORSCHE',
+        'RENAULT', 'ROLLS-ROYCE', 'SAAB', 'SEAT', 'SKODA', 'SMART',
+        'VAUXHALL', 'VOLVO', 'VW',
+    ),
+    'asia': (
+        'ACURA', 'DAIHATSU', 'HONDA', 'HYUNDAI', 'INFINITI', 'ISUZU', 'KIA',
+        'LEXUS', 'MAZDA', 'MITSUBISHI', 'NISSAN', 'SSANGYONG', 'SUBARU',
+        'SUZUKI', 'TOYOTA',
+    ),
+}
+NORTH_AMERICA_BRANDS = REGION_BRANDS['north-america']
 
 
 @app.route('/api/catalog/brands')
 def api_catalog_brands():
+    region = request.args.get('region', 'north-america')
     session = Session()
     try:
-        rows = session.execute(text("""
-            SELECT DISTINCT b.id_brand, b.name_brand
-            FROM brands b
-            JOIN models m ON m.brand_id = b.id_brand
-            JOIN model_year_engine mye ON mye.model_id = m.id_model
-            WHERE b.name_brand = ANY(:brands)
-            ORDER BY b.name_brand
-        """), {'brands': list(NORTH_AMERICA_BRANDS)}).mappings().all()
+        if region == 'all':
+            rows = session.execute(text("""
+                SELECT DISTINCT b.id_brand, b.name_brand
+                FROM brands b
+                JOIN models m ON m.brand_id = b.id_brand
+                JOIN model_year_engine mye ON mye.model_id = m.id_model
+                ORDER BY b.name_brand
+            """)).mappings().all()
+        else:
+            brand_list = list(REGION_BRANDS.get(region, NORTH_AMERICA_BRANDS))
+            rows = session.execute(text("""
+                SELECT DISTINCT b.id_brand, b.name_brand
+                FROM brands b
+                JOIN models m ON m.brand_id = b.id_brand
+                JOIN model_year_engine mye ON mye.model_id = m.id_model
+                WHERE b.name_brand = ANY(:brands)
+                ORDER BY b.name_brand
+            """), {'brands': brand_list}).mappings().all()
         return jsonify([{'id_brand': r['id_brand'], 'name_brand': r['name_brand']} for r in rows])
     finally:
         session.close()