docs: guía de usuario FRASA CRM en PDF

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Guía completa para usuarios no técnicos:
- Cómo entrar al sistema
- Mi día (leads, oportunidades, apartados, escrituración)
- Alta de clientes (afluencia + completa)
- Cotizador
- Cobranza
- Tableros
- Contactos
- Chat Hermes
- Configuraciones (admin)
- Consejos útiles

PDF: docs/Guia_Usuario_FRASA_CRM.pdf

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